O u r S t o r y

Founded in 2011, Casa Jalisco Tequila Museum is a tribute to our origins in Amatitán, Jalisco sacred land of blue agave and birthplace of tequila. Inspired by generations of craftsmanship and deep cultural pride, we brought that legacy to the Caribbean, establishing our home in Cozumel, where culture, tourism, and the spirit of Mexico converge.

From day one, our mission has been more than offering a drink it’s about creating a living experience that connects each visitor to the story, the process, and the flavors that make tequila a true symbol of Mexican identity.

With locations across iconic spots on the island — Hacienda Antigua, Chankanaab, Punta Sur, El Cedral, Malecón, and Benito Juárez Park we’ve welcomed thousands seeking authenticity, culture, and a deeper connection to Mexico.

In every drop of our tequila lives a story born from agave, transformed by tradition, and proudly shared with the world.

Our Story

C A S A J A L I S C O T E Q U I L A M U S E U M

LIVE THE EXPERIENCES WITH TEQUILA CASA JALISCO

JALISCO

T e q u i l a F a c t o r y

@TEQUILACASAJALISCO

O U R P R O C E S S A N D T R A D I T I O N

#1

Blue Agave – The Beginning

Everything starts with the Agave Tequilana Weber Blue Variety, the only plant on Earth that naturally produces the four key components for fermentation: glucose, starch, yeast, and water. Grown in the highlands of Jalisco, this agave is the foundation of authenticity.

#2

Harvest – La Jima

Once matured (after 6–8 years), the agave is hand-harvested by jimadores who cut away the leaves to reveal the core the piña. This is the soul of tequila.

#3

Cooking – El Horno

The piñas are steam-cooked in traditional stone ovens for 72 hours, sealed with earth and clay. This process brings out natural sweetness and caramelization — similar to pumpkin pie.

#4

Crushing – La Tahona

Cooked agave is crushed with traditional volcanic stone tahonas, preserving its natural flavors while staying true to ancestral methods.

#5

Fermentation & Distillation

The extracted juice is naturally fermented over 21 days, then distilled twice to ensure purity, clarity, and a smooth character.

#6

Aging – Resting with Patience

Select tequilas are aged in white oak barrels from Tennessee, previously used for Jack Daniel’s whiskey. Over time, they develop richness, depth, and complexity.

OUR COLLECTION

Silver Tequila (Blanco)

Reposado Tequila

Añejo Tequila

Extra Añejo

An exclusive jewel. Crafted only for unforgettable moments.

As we say: “To be shared only with Me, Myself & I.”

100% BLUE AGAVE

O U R V A L U E S

As part of the agricultural industry, we fully depend on our surrounding, just as it depends on us. That’s why we grow our produce organically and sustainably. Over the past decades the carbon footprint of the winery has been positive, which is something we’re really proud of.

Mexican Pride

We honor our roots and traditions, promoting tequila as a national emblem of culture and identity.

Hospitality

Every visitor is received with warmth, respect, and genuine attention.

Authenticity

We offer an experience faithful to the history and art of tequila — with no shortcuts, no gimmicks.

Passion for Culture

We share the legacy of tequila with enthusiasm, embracing its role as part of Mexico’s living heritage.

Quality

From product to service, we care for every detail to ensure excellence in every moment.

Education and Learning